Do you believe in make-believe?
For more than a decade the food industry has been promising to police itself and do better on such critical changes as advertising less to child. Until recently, they have failed pretty consistently in that regard. In fact, over those years studies suggest massive INCREASES in these kinds of marketing approach. One study even found that children preferred candy over broccoli – at least until they were told that broccoli was part of McDonald’s packaging for kids!
Anyway, there seems to be a movement toward something approaching “real” change. Below is a link to a collaborative effort from the National Restaurant Association called Kids LiveWell, involving some 19 of the nation’s large restaurant/food chains, covering about 15,000 food outlets. Each of these has committed to decreasing the unhealthy food they serve young people. The rest of us, adults and such, well, that’s a different story. And many other big chains (such as KFC, Carl’s Junior, McD’s, etc.) have their own dreamy visions, which suggest that they really aren’t ready to play well with others in their own industry family. (See below for a list of the participating restaurants and the link to an article on the topic.)
Notice, however, that McDonald’s is not among the participants. Even though they have undertaken some changes of their own. It seems that they have their own view of what they do to entice young people into the land were a few calories less is a tale worth telling.
PARTICIPATING NATIONAL FOOD PLACES
Here’s the list of the 19 restaurant chains participating in the Kids LiveWell program:
- Au Bon Pain
- Bonefish Grill
- Burger King
- Carrabba’s Italian Grill
- Chevys Fresh Mex
- Chili’s Grill & Bar
- Corner Bakery Café
- Cracker Barrel
- El Polla Loco
- Joe’s Crab Shack
- Outback Steakhouse
- Silver Diner
- T-Bones Great American Eatery
Go to HealthyDiningFinder.com for more info. on the project from the NRA. Otherwise, here is the link to a more complete article where this list was presented: http://www.hellawella.com/it-may-sound-like-an-oxymoron-but-healthy-fast-food-is-on-its-way-to-a-restaurant-near-you/1075?utm_source=MagnetMailfirstname.lastname@example.org&utm_content=LF-NLE-HellaWella-07-28-2011&utm_campaign=This%20week:%20Rockin’%20workouts,%20healthy%20fast%20food,%20back-to-school%20savings,%20pet%20allergies,%20safer%20sunwear